Morgan Bros Construction Ltd — Live Engagement
Pinehurst is engaged across multiple workstreams supporting Morgan Bros' growth: end-to-end commercial consultancy, a full website build, hire software setup (Booqable), CRM and systems integration, AI workflow rollout, and digital trust / local SEO recovery. Approach: Construction commercial work and the wider business systems treated as one connected piece — the cradle-to-grave breadth Pinehurst is built around. Outcome: Active engagement; case study expanding as milestones land.
Project Value
Ongoing
Duration
Ongoing
Project Scope
Expanding
Client:
Morgan Bros Construction Ltd
Location
UK
Sector
Industrial
Completion
Ongoing
The Challenge
Morgan Bros needed a complete commercial and digital overhaul — from their website and software systems through to their AI workflows and online reputation.
Outdated digital presence costing credibility and leads
Disconnected systems creating duplicated effort across the business
No structured AI workflows or automation in place
Our Approach
01
Digital Presence Overhaul
Full website rebuild and Google Business Profile setup to restore credibility and drive local enquiries.
02
Systems & CRM Integration
CRM, hire software, and project systems connected into one streamlined operation.
03
AI Workflow Rollout
Custom AI workflows deployed on WhatsApp and Telegram to automate routine tasks and capture leads.
Key Performance Metrics
6
Workstreams running simultaneously
3
Systems integrated into one operation
100%
Digital presence rebuilt
Technology & Tools
Booqable
Hire software setup and management
Custom CRM
Systems and data integration
AI Workflows
WhatsApp and Telegram automation
"Pinehurst didn't just build us a website — they transformed how our whole business operates. Everything runs cleaner now."
Client Representative
Director, Morgan Bros Construction Ltd